Can't Afford an Editor?

Many businesses seem to view an editor as a luxury--they better pinch their pennies and maybe someday they can afford one.

When you think about it, though, businesses cannot afford not to have an editor. An editor is an investment that pays you back. Your professional appearance is what potential clients and the general public base their opinions about you on, and their decision whether or not to work with you.

Are words a part of your professional appearance? Do you have a Web site, informational brochure, magazine, ad campaign, invoice practice, or a product that uses written words? Then you need an editor.

If your products and communications have spelling or grammar mistakes, you're telling your target audience that you are unprofessional. Not many people will invest in an unprofessional company or product.

Think about it. Invest in your professional appearance.