Practical Self-Publishing

Ink and Paper Group, LLC, is proud to offer a new course for would-be publishers, "Practical Self-publishing: hands-on with all the challenges and opportunities."

A slew of books and web sites on self-publishing can still leave a would-be publisher feeling confused. The misuse of key terminology in advertising makes an already complex process more difficult still. This course will start at the beginning (How do I know if self-publishing is a good choice for me?) and move through all the options to publication including estimating costs and time involved, marketing plans, and sales forecasts. Students will see examples, discuss case studies, and can work on their own project proposals with feedback. Self-publishing is a great way to go—provided you are not guessing what to do.

Topics include:
- Publishing options: traditional, small press, subsidy, vanity, POD, self/independent
- Creating an ROI (Return on Investment)
- Estimating time involved
- Getting it done: identifying tasks, how to do it yourself, how to find skilled assistance
- Production: terms and choices
- Distribution, sales, marketing, and publicity
- Legal issues and subsidiary rights

Class will be held Wednesdays from 7 p.m. to 9 p.m. at 1825 SE 7th Avenue, Portland, OR 97214 on November 8, 15, 29, and December 6 and 13.
Cost is $100 per person. All materials included.

To register:
by e-mail: education@inkandpapergroup.com
by phone: 503.232.0103
by Internet: www.inkandpapergroup.com/class/self-publish.html